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How can we re-envision your project? whether it's a renovation, new construction or simply amplifying your thoughts into a tangible concept.

The new flagship store was to be another high quality design embodying the breadth of Paul Morelli’s creativity in art and fine jewelry. Madison Avenue is a testament to devotion and commitment.

Taking inspiration from the timeless beauty of precious metal and finely cut gemstones, the simple details and non-decorative cases allow the jewelry to be the focus while the classic white walls become the background allowing you to be the focal point.

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title. paul morelli designs

date. 2016

city. new york ny

size. under 3000 sf

jewelry store

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